Our Personal Hearing Heroes: The American Tinnitus Association

At Heroes of Hearing, one of our main areas of expertise is helping people manage tinnitus.

We understand how distressing the persistent phantom sounds of tinnitus can be, so we consider finding ways to treat and cure this condition to be of paramount importance. That’s why we’ve chosen the American Tinnitus Association as one of our personal heroes.

The Trouble With Tinnitus

A staggering 45 million Americans are affected by tinnitus, with the constant din in their ears ranging from ringing to roaring and from buzzing to clicking.

Tinnitus can have some pretty troubling side effects, including:

  • Anxiety
  • Concentration problems
  • Depression
  • Fatigue
  • Irritability
  • Memory problems
  • Sleep problems
  • Stress

The Mission of the American Tinnitus Association

Enter the American Tinnitus Association (ATA), a nonprofit organization that promotes relief for people suffering from tinnitus and advocates for its prevention. The ATA also works to bring attention and scientific focus to this disorder, with its efforts including the funding of target research projects.


One of the ways the ATA works to silence the sound of tinnitus is by educating people about prevention. Here at Heroes of Hearing, we agree that “An ounce of prevention is worth a pound of cure.”

One of the main causes of tinnitus is exposure to loud noise. We advise our patients—particularly those who are regularly exposed to loud noise—to get fitted with custom earplugs. Ear protection is especially important for:

  • Construction workers
  • Concert or sporting event aficionados
  • Musicians
  • Swimmers


The ATA also works to educate tinnitus sufferers and their allies on the latest tinnitus management tools.

At Heroes of Hearing, we stay up-to-date on effective tinnitus treatments so we can help alleviate our patients’ symptoms. These include:

  • Sound therapy
  • Hearing aids with built-in tinnitus management tools
  • Counseling

Finding a Cure

Over the last 35 years, the American Tinnitus Association has contributed nearly $6 million in grants to scientists working toward a cure. The ATA seeks to share any scientific breakthroughs with people suffering from tinnitus and the hearing professionals that treat them.

This component of the ATA’s mission is hugely important for people living with tinnitus because the lack of a cure is one of the most dispiriting aspects of this condition.


Despite the large number of people who have tinnitus, those with this disorder can feel very alone. Without help and guidance, they may experience a sense of hopelessness and despair.

With this in mind, the American Tinnitus Association has a vigorous outreach program that provides a sense of community to people with tinnitus.

The ATA sponsors a regular “Conversations in Tinnitus” podcast and also provides resources for people interested in forming a tinnitus support group in their area. These groups let tinnitus sufferers gather face-to-face, sharing advice and support and receiving education from local hearing professionals.

The ATA also helps coordinate the efforts of people who have volunteered to communicate with fellow tinnitus sufferers through telephone and email. Help Network volunteers provide compassion and support to their correspondents, often by simply by sharing their own experiences and perspectives.

If you or a loved one is plagued by tinnitus, contact us to arrange a consultation with one of our tinnitus experts at Heroes of Hearing.

What’s New In Hearing Aid Tech: Find Relief From Tinnitus With Today’s Hearing Aid Tech

For those suffering from tinnitus, it can sometimes seem like nothing can bring you relief from the constant sound. This line of thinking feeds into the tinnitus symptoms as stress is known to exacerbate tinnitus, creating a cycle of hopelessness.

Thanks to constant innovation by the hearing aid manufacturer Starkey, tinnitus sufferers can try new hearing aid technology and potentially break that cycle of despair.

Starkey’s Multiflex Tinnitus Technology

Starkey has a new, patent-pending tinnitus management tool called Multiflex Tinnitus Technology. This tinnitus technology is built into their hearing aids and is designed to create a sound stimulus which will ease tinnitus.

To ensure that it meets the needs of the individual tinnitus sufferers, the sound which is created can be customized by our hearing instrument specialist. Also, all of Starkey’s styles of hearing aids can be equipped with the Multiflex Tinnitus Technology.

What It Means For Tinnitus Sufferers

Instead of having your life continually interrupted by tinnitus, the Multiflex Tinnitus Technology can allow you to refocus on what it really important to you. This refocusing is due to the custom sound which our hearing specialist will program with your input. Once you approve of the customized sound, it will be programmed into your Starkey hearing aids so it can be emitted. Over time as you use your Multiflex Tinnitus Technology-enabled hearing aids, your awareness of your tinnitus will lessen.

If this technology interests you, our hearing specialist will perform a hearing test on you. By doing so, any hearing loss you may have can be addressed along with your tinnitus. To top all those benefits off, the Multiflex Tinnitus Technology comes with a 30-day risk-free trial to ensure that you are satisfied with how the technology works for you.

Where To Find Starkey Hearing Aids

If you are living in the Tuscon, Arizona, area, then your top provider of Starkey hearing aids is the Heroes of Hearing. We pride ourselves on providing top-quality care to everyone who enters our hearing clinic, and we will not rest until we find a solution for your hearing needs. So, if the Multiflex Tinnitus Technology does not fulfill all your needs, we will continue to work with you to find what will help.

To work with our hearing specialist and take control of your tinnitus, schedule an appointment today.

Ringing In The Ears? Learn More About Tinnitus

Millions of people can hear a sound which no one else can hear. Sometimes this sound is described as a ringing sound, other people hearing it expressed as a roaring, hissing, buzzing, or clicking sound. Those who are struggling with hearing continual background noise are people who have tinnitus.

Tinnitus Can Be Permanent

For some people, tinnitus can be a temporary sound in their ears which lasts anywhere from a few minutes to a couple of days. Those people who experience temporary tinnitus likely have exposed them to some kind of noise damage. This kind of damage can occur from attending an energetic music concert without earplugs or even something as simple as mowing the lawn without hearing protection. This is why tinnitus is often linked with a certain amount of hearing loss, but sometimes our hearing specialist finds that there is no hearing loss present.

Many permanent tinnitus sufferers started out with temporary tinnitus until one day their tinnitus refused to go away. If you have noticed you have been experiencing temporary tinnitus, take it as a warning sign. You should start taking steps to protect your hearing, such as keeping a pair of earplugs on you and keeping the volume of your media below 60% max volume.

Ways To Treat Tinnitus

Currently, there is no cure for tinnitus. However, there are a variety of ways you can manage and treat your tinnitus.

  • Hearing aids – As tinnitus is often accompanied by hearing loss, it makes sense to use hearing aids to solve two problems at once. Not only will the hearing aids correct the hearing loss but it can help the hearer listen to things beyond their tinnitus.
  • Reduce noise exposure – While you may already struggle with tinnitus, you don’t want to do anything to increase your tinnitus symptoms. Loud noise exposure can heighten your tinnitus symptoms. For those with tinnitus which comes and goes, noise exposure can trigger a round of tinnitus symptoms.
  • Relaxation techniques – Stress can often increase tinnitus symptoms, and the increased symptoms can cause more stress. To cut through this negative cycle, develop some relaxation techniques, such as mediation, practice yoga, and positive visualization.

Depending on your specific tinnitus needs, our hearing specialist will be able to recommend specific tinnitus treatment and management tools. The Heroes of Hearing are dedicating to helping you with your hearing-related needs. Contact us to schedule an appointment and start taking care of your hearing needs today.