This Privacy Policy describes how Heroes of Hearing, LLC ("Heroes of Hearing," "we," "our," or "us") collects, uses, and protects information from visitors to www.heroesofhearing.com (the "Site") and from individuals who contact us, request appointments, or purchase products or services through the Site or by phone.
In plain terms: we do not sell your personal information. We use it to provide our services, to communicate with you, and to send you relevant communications you can opt out of at any time.
Health Information and HIPAA
Heroes of Hearing is a healthcare provider. Health information we collect in the course of providing hearing care — such as hearing evaluation results, health history, and treatment records — is protected health information ("PHI") governed by the Health Insurance Portability and Accountability Act (HIPAA) and our separate Notice of Privacy Practices, available at our office and at https://www.heroesofhearing.com/npp. This website Privacy Policy governs information collected through the Site and general business communications; where the two overlap, our Notice of Privacy Practices governs your PHI.
Information We Collect
Information you provide to us. When you fill out a form, request or schedule an appointment, purchase a product or service (such as a Hearing Wellness Evaluation or a copy of Just One More Day), subscribe to communications, or contact us, we may collect your name, email address, mailing address, phone number, and payment information. Payment card information is processed by our secure payment processors and is not stored on our servers.
Information collected automatically. When you visit the Site, we and our service providers automatically collect certain information, such as your browser type, device type, operating system, IP address, pages viewed, and how you arrived at the Site. This is collected through cookies and similar technologies described below.
Phone calls. Calls to and from our office may be recorded and monitored for quality assurance, training, and record-keeping purposes.
Cookies and Tracking Technologies
The Site uses cookies and similar technologies, including:
- Google Tag Manager and Google Analytics, to understand how visitors use the Site;
- Google Ads conversion tracking and remarketing, which may show you our ads on other websites after you visit the Site;
- Call tracking numbers, which help us understand which advertising led to your call.
You can control cookies through your browser settings, though some Site features may not function properly without them. To opt out of personalized Google advertising, visit Google's Ads Settings at adssettings.google.com. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info. If you prefer that we not use your information for marketing communications, contact us using the information at the end of this policy.
How We Use Your Information
We use the information we collect to:
- Provide our products and services and process your transactions;
- Schedule, confirm, and follow up on appointments;
- Respond to your questions and requests;
- Contact you and send you appropriate marketing communications about our services, events, and educational content — you may opt out at any time;
- Send order and shipping updates for products you purchase;
- Improve the Site, our services, and the patient experience;
- Comply with legal obligations and protect our rights.
How We Share Information
We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.
We share information only in these limited circumstances:
- Service providers who help us operate our business — such as our website and funnel platform, payment processors, phone system provider, email and text messaging platforms, and advertising and analytics providers — who are permitted to use your information only to provide services to us;
- Legal requirements, when we believe disclosure is required to comply with the law, enforce our policies, or protect the rights, property, or safety of Heroes of Hearing, our patients, or others;
- Business transfers, if Heroes of Hearing is involved in a merger, acquisition, or sale of assets, in which case your information would remain subject to this policy's protections.
Text Messaging (SMS)
By providing your mobile number and opting in through our forms or by texting us, you consent to receive text messages from Heroes of Hearing, including appointment reminders, follow-ups, and marketing messages. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for assistance. You may also revoke consent by any reasonable method, including by calling or emailing us, and we will honor your request promptly.
No mobile information, opt-in data, or text messaging consent will be shared with or sold to third parties or affiliates for marketing or promotional purposes. Information shared with service providers strictly to enable delivery of our text messages is excluded from this statement.
Your Rights and Choices
You may request to access, correct, or delete the personal information we hold about you, or opt out of marketing communications, by:
- Emailing [email protected]
- Calling 520-230-3999
- Using the unsubscribe link in any marketing email, or replying STOP to any text
We will respond to verified requests within 45 days. Note that certain records, including health records, are subject to legal retention requirements and may not be eligible for deletion.
How We Protect Your Information
We use appropriate administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. Sensitive data exchanged with the Site is transmitted over encrypted (SSL/TLS) connections. No method of transmission or storage is completely secure, but we work to protect your information consistent with industry standards and applicable law.
Children's Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and revise the effective date above. Updated policy information can always be found here at this Site. We encourage you to review this page periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
Contacting Us
If you have questions about this Privacy Policy or how we handle your information:
Heroes of Hearing, LLC
3037 W Ina Rd, Ste 121 Tucson, AZ 85741
Phone: 520-230-3999
Email: [email protected] www.heroesofhearing.com