Heroes of Hearing Heroes Blog/News/Stronger Hearing Starts in the Brain: Heroes of Hearing Partners with LACE AI Pro

Tuesday, October 14, 2025

Unlock better listening through science-backed auditory rehabilitation.

At Heroes of Hearing, we believe hearing is more than just detecting sound—it's about understanding it. That’s why we’re thrilled to announce our partnership with LACE AI Pro, the industry-leading auditory training program designed to retrain the brain to listen more effectively.

What is LACE AI Pro?
LACE
stands for Listening And Communication Enhancement, and it’s not just another hearing aid app. It’s a research-based program developed by audiologists and neuroscientists to help people improve their ability to hear in challenging environments—especially noisy places, group conversations, or when dealing with fast speakers.

Now, with the power of AI, LACE adapts to each user’s individual progress and delivers customized training sessions that are both effective and engaging. Think of it as physical therapy for your ears and brain—because hearing better isn’t just about devices. It’s about retraining how you listen.

How We’re Helping Our Patients
Our partnership with LACE means that every patient at Heroes of Hearing now has access to personalized auditory rehabilitation as part of their hearing journey. Whether you’re new to hearing aids or have been wearing them for years, LACE helps you:

  • Rebuild confidence in social settings
  • Reduce listening fatigue
  • Improve memory and attention
  • Understand speech in noise

We’ve seen firsthand how patients who use LACE consistently experience faster adjustment to their hearing aids, better satisfaction, and more meaningful interactions in their daily lives.

Why Auditory Training Matters

Wearing a hearing aid is like getting glasses for your ears—but if your brain hasn’t been processing sound clearly for a while, it needs time (and training) to catch up. LACE helps bridge that gap by restoring your brain’s natural listening skills—one session at a time.

As one of our patients recently put it: "After a few weeks with LACE, conversations at family dinners stopped feeling like a guessing game. I finally feel present again."

Ready to Train Your Brain to Hear Better?

If you’re ready to take your hearing health to the next level, ask us about LACE AI Pro during your next visit. We’ll walk you through how it works and how to get started with your personalized training plan. It’s simple, effective, and can be done right from the comfort of your home.

Because at Heroes of Hearing, we don’t just want you to hear louder—we want you to hear smarter.

Go from “out of the loop” to immersed in the joyful sounds within your world.

Get ready to rediscover every dynamic layer of expression, from gentle conversations to the beat of your favorite song.

Go from “out of the loop” to immersed in the joyful sounds within your world.

Get ready to rediscover every dynamic layer of expression, from gentle conversations to the beat of your favorite song.